ibe

"huuto"

An animated Finnish music video fusing together a nostalgic frame by frame animation style with abstract modern typography.

concept
concept
asset building

Crafting a video to accompany an emotionally charged song, the main question was how to accompany and amplify the emotion heard in the song through a visual medium.

In one approach, central imagery was run through a particle generator and shot en masse towards the viewer to invoke a sensation of radiating energy strong enough for one to get lost in it.

Telling a story of letting go, drowning in one’s own thoughts is told both visually and musically.

The negative black space is heavily relied upon in order to draw focus during silent, yet significant sections of the story.

ASSET SKETCHING

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The design begins with a plain, orange rectangle.
A rough silhouette of a person is fitted inside the rectangle.
The person is given an orange rim-light. Not exactly a major change by itself, but its importance will become clear in the next stages.
Okay, lights on.
The edges of the window and the bleeding shine are roughened up.

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In the beginning, there was nothing—oh, and a pole.
The pole is given a rim-light to distinguish it against the black background.
A rough light sketch. Pretty edgy already, but not what we're looking for.
The light is masked off to emulate a more realistic fall-off.
Glow up. Also, light is roughened up to fit the established style.